Caffeine TV

2021 - 2024
Agency
RAB Digital
Location
Los Angeles, United States
Deliverable/Contribution
Branding, Video Design, Product Design, Marketing, Communications
Over several years, the team built an extensive body of creative work for Caffeine, spanning brand identity, partner visuals, content design, ad campaigns, motion graphics, AI-driven features, and monetization tools. Every element was rooted in a single, user-first vision designed to elevate the live experience across web, mobile, and connected TV.
This unified approach powered thousands of launches, millions of minutes streamed, and three distinct content eras: gaming, entertainment, and sports. At its peak in 2024, Caffeine reached 65 million monthly users and earned trending status in the App Store, establishing itself as a major force in live streaming despite the platform’s eventual closure.
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